Jun 12, 2022
In General Discussion
The combination of forces puts strong pressure on Special Database companies to change their business models. The elimination of third-party cookies, a more private privacy environment, and changes in customer behavior accelerate the need to seek new sources of revenue, data and/or benefits from the competition. Consumer data platforms (CDPs) such as BlueConic have become an essential technology for driving the Special Database company’s broader transformation and related growth events. By putting unified and relevant data in the hands of sales, customer experience, analytics and users focused on growth, companies can improve the way they communicate with customers, leading models and analysis, building divisions. BlueConic’s commitment to helping companies Special Database transform customer relationships and grow their business was recently recognized when it was named Leader in IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Software Providers 2022 Vendor Assessment (Doc # US47506221, April 2022). The evaluation highlighted BlueConic’s strengths in many areas, including effective deployment Special Database times and its ability to help companies transform their business models to generate new revenue. According to the report, “Core platform capabilities support retail and CPG companies in gaining greater control over first-party data to improve the customer experience, Special Database time to time. the market and the efficiency of operations as well as the creation of first-party assets for revenue growth. ” The report also took note of BlueConic’s Special Database customer experience in daily life, and noted, “BlueConic supports its marketing and CPG programs through purchases, conversions, contributions. and customer maintenance.Combined data, including updated transactions and behavioral numbers and real-time forecasts, are used as the basis for lifetime planning, helping CPG vendors and companies create relevant Special Database messages at all times in a customer’s life to improve the customer experience. IDC MarketScape recommends considering BlueConic when, “You are looking for a pure CDP provider for non-technical users and have strong delivery capabilities, for efficient installation and installation time, and the ability to doing to support growing use cases.