Local referencing or local SEO: what are we talking about?
Local SEO refers to a strategy aimed at improving a company's positioning when local queries are made on a search engine. What is called “local SEO” makes it possible to increase the phone number list web visibility of a company in a specific geographical sector.
This element should not be neglected in the phone number list event that your targets are located in the same perimeter as you. Moreover, a Google study in 2014 showed that 4 out of 5 Internet users carry out local searches when they inquire about services. By positioning yourself on “Sage Lyon integrator”, rather than “Sage integrator” for example, you indicate your geographical location phone number list to Google and increase your chances of targeting local customers. Moreover, when a mobile search is performed, Google gives more visibility to local businesses.
A local SEO strategy is interesting for companies with several agencies in different geographical areas, or needing to reach a local target. Whatever the phone number list size and type of your company (SME, head office, etc.), being well referenced locally can also constitute a launch strategy in order to improve your referencing on the national level thereafter.
Improving your local on-site SEO: the right methods
Natural referencing is subject to the phone number list many requirements of Google. Local SEO is no exception to the rule, in particular that of having a site optimized for search engines and accessible phone number list to Internet users. Working on on-site (or on-page) SEO thus consists in optimizing a website so that it is positioned in the results of search engines. To do this, a few technical criteria must be met, in particular:
Stability and performance: the page loading speed must be fast;
Mobile friendly: at a time when internet research is largely done on mobile phones, having a mobile friendly site is essential phone number list to improve its natural and local referencing.
optimized URLs: eliminate superfluous words in your URLs (the, the, a, at, etc.) and keep only the keywords.
A structured site: so that search engines can easily crawl and index your pages, it is important to have a well-organized site. Your site must be able to offer fast and intuitive navigation, with categories, subcategories, tags, etc.
internal links between your pages;
original and formatted content: they improve the phone number list natural referencing of your site and retain your visitors.
Once these prerequisites have been applied, you can focus on the phone number list local dimension by working on certain elements. Two scenarios:
• Your company is spread over a region
You must optimize the home and the phone number list contents with keywords integrating a local component (for example, Sage integrator Rhône-Alpes or Sage integrator Lyon depending on the targeted area). Do not hesitate to repeat it several times, especially on your company pages. With each SEO declination, add a local anchor. This gives information about your location phone number list to Internet users and search engines.
• Your company has several agencies on the national level
If you have several agencies, you can create a specific page for each agency, where you will decline your local SEO. Each page must have unique content, while keeping the phone number list same structure as the others. This will be useful to you, particularly in the context of an SEA objective. To optimize your agency pages, don't forget the internal linking and the optimization of your images.