For users who have handled the light membership, the amount of repurchase orders has increased by 57%, and the write-off rate of coupons can reach up executive email list to 72%. Convenience stores can do it, and restaurants can do it too: consumers do not need to pay in advance after applying for light membership. They only need to pass the comprehensive evaluation of Sesame Credit and and they can get 5 discounts of "50 yuan minus 8 yuan" coupons. After the membership executive email list expires, the user will deduct the membership fee in an equal proportion according to the discount, and pay a maximum of 9.9 yuan.
More importantly, the online light membership does not involve development, which is equivalent to having a membership system of enjoying first executive email list and paying later at zero cost. At present, hundreds of brands have provided users with "light membership" services of their own brands, including China Telecom, Piao, Hello Travel, BESTORE, etc., covering executive email list communication , entertainment, IoT, travel, fast-moving consumer goods, e-commerce, catering and other fields. This logic can be understood as "pay by effect" in the membership system, consumers do not spend "wasted money.
Merchants can quickly absorb members while ensuring their income, and quickly iterate on rights settings according to members' needs. Wang Xi, head of Huabei's innovation market operation department, said that the data of merchants invited executive email list to participate in the test in the early stage shows that light membership can help merchants increase the unit price of customers by 55%, increase consumption frequency by 60%, increase new purchases by 30%, and increase the card opening rate by 3 times. , to increase the coupon usage rate by 4 times. To sum up, in the traditional executive email list membership system, consumers go to merchants for free; in the super membership system, merchants go to consumers for free.